I'm in a band buy calcitriol She recognises, however, that you cannot be the very best at both running and cycling but for Pooley the move is about first principles. "I'm passionate about people doing sport because they love it. It's not about making loads of money. Most people are in sport because they love it, they are inspired by the expression of joy on someone like Jessica Ennis's face when she wins. It's a big ask and I wouldn't have dared a few years ago – but what have I got to lose?"